Last May, Bronny James, the eldest son of basketball icon LeBron James, made headlines when he announced his commitment to the Trojans squad.
Following his time at Sierra Canyon High School in Chatsworth, California, James decided to make a commitment to USC. He ultimately picked the Trojans over Ohio State and Oregon.
While stopping by the college campus, the talented combo guard was seen rocking a stylish Chrome Hearts Multi Color Cross Hoodie paired with matching black sweatpants from the renowned brand.
PSD, renowned for its high-quality underwear, is joining forces with Bronny James, a promising young high school athlete. This partnership is a significant achievement for the brand, which has built a strong fan base. With his longstanding loyalty to PSD, James is on track to become the brand’s youngest athlete entrepreneur.
James has been representing PSD for as long as he can recollect. To him, establishing a genuine and honest bond is what adds an exciting edge to a partnership like this. He is looking forward to sharing his ideas and viewpoint to create some truly unique artworks.
PSD has taken notice of James and his ability to effortlessly blend in with the latest fashion trends. Collaborating with their team of talented designers, they are all set to create James’ exclusive collection that perfectly reflects his individual style. The anticipated launch of this new collection is scheduled for Spring, and customers can expect to find it at top retailers such as Champs, Hibbetts, Snipes, and on psdunderwear.com.
Observing Bronny as he grows up wearing PSD clothing has been a delightful experience, especially considering it all began when Mike Miller gave them to his father while they played together in Miami, disclosed Curt Flaitz, Co-Founder and President of PSD. We are excited that our collaboration has evolved organically and we look forward to further strengthening our bond with him.